How To Write a Successful Proposal/Bid for Online Freelancing
Having built my entire translation/transcription/freelance writing business through online freelancing websites like Guru and so on (initially, not anymore), I’ve written my fair share of proposals. I didn’t understand why some were getting rejected so frequently and so I created templates that had various “styles” of the way they approached the projects and tracked how many were accepted/declined/responded to.
But its when I posted a job looking to hire someone that I finally got an understanding of how to write the most effective and attractive type of proposal and here it is:
1) READ and acknowledge the project description in its entirety. You don’t need to regurgitate it, but make sure to highlight the key points I need and why you’d be the best provider for it. For example, I recently posted a project for English->Spanish translation work in the web design field. Telling me you’re familiar with web design terminology is a lot more relevant than telling me you have experience with medical terminology, even if that is true as well.
2) Watch your grammar! This is one of the proposals I received:
“call me and we can get started on this right away I am N***** and I am in T**** and I can work on this starting today for you. It sounds like a pretty good job and After I talk to you I can give you a better proposal. I have skype and a phone.”
Not a chance that I’m going to hire this person. First, they provided me with absolutely no information on their background or expertise and sent me a sloppy proposal that looks like it was tapped out on an iPhone while they were trying to catch the bus. Although they acknowledged that I requested the provider be available on Skype, they have NOTHING else going for them. Also, I know its a pretty good job and I’m going to give it to somebody who wrote a good proposal.
3) Don’t write Sir/Madam or “Friend” — the website I use allows you to view my profile. Although it doesn’t give you my full name, I would rather be addressed by my user name or, if you see my picture, you can tell that I’m clearly female and you can call me “Madam”. The “Sir/Madam” greeting followed by the standard template you insert in all your proposals show me that you did not take the time to read my project description. As for “Friend”, I’m not your friend. I’m hiring you for a job.
4) Inject a little personality in your proposal. I was once hired for a transcription gig because the client read my blog and thought I was funny. Sure, I don’t expect all of them to take the time to do that, but when I write my proposal, I try to inject a little humor and personality into an otherwise anonymous, strictly virtual relationship. I want to show I’m a real person who will listen to and meet their needs.
5) Provide a sample if I request it. I am a freelancer too and writing a sample for every single client I send a proposal to would be ridiculous. However, if I feel the client is serious and they are asking for a reasonable sample, for example: 3-5 minutes of transcription work, 40-50 words of translation work, previous articles I’ve written; that’s fine! It’s likely that another provider will be willing to write a sample and that if you’re not, I’ll likely not hire you because I don’t want to commit until I’ve seen your work. If the sample requested is more substantial, I will offer to pay for it.
6) Last but not least and this is so important — do not abuse the messaging systems of those sites. In my last description, I specifically put that if the provider messaged me privately with their bid info (as opposed to writing it in the designated “bid description” part of the proposal form) that I would immediately decline the bid. I understand why you would use the private messaging function — to follow up, ask specific questions, etc. — but not to harangue the client into hiring you. In fact, I turned down proposals I’m sure came from highly qualified people simply because they did not follow the directions I asked. What does that say about the way they will follow my directions in the future? Not very much.
Hope that helps!




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